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What should a sponsor actually pay you?

Paste your channel. We take the median of your recent uploads β€” not your best video, not your subscriber count β€” and turn it into the rate your reach justifies.

Where do I find my RPM?
  • YouTube Studio β†’ Analytics β†’ Revenue β†’ RPM (last 28 or 365 days).
  • Not monetised yet? Leave it empty β€” we use the median RPM for your niche, and the answer gets rougher.
  • RPM is what you earn per 1,000 views. CPM is what the advertiser pays. Don't mix them up: it changes the answer by roughly a factor of three.
Median views
Average views
Videos used

Now the part that makes this accurate

The multiplier above comes from published benchmarks, not from real deals β€” nobody has that data, which is exactly why rates are guesswork. If you've ever been offered a sponsorship, add it. It stays anonymous: no name, no email, no channel.